Financial Needs and Wants in a Post Covid-19 World

Insight | by Mark Plummer
Financial needs and wants article

In March 2020, globally, there were a reported 119,096 cases, 4,284 deaths, and 65,765 recoveries.

Fast-forwarding now to 10 July 2021*, globally, there are a reported 187,838,796 cases, 4,035,175 deaths, and 170,885,708 recoveries.

As seen from the numbers above, this event has rapidly unfolded. And, while this event is first and foremost a public health issue, other clear and significant issues have also emerged for many of us, be they economic, financial, physical, mental and/or emotional.

While there appears to be a light at the end of the tunnel, and restrictions are gradually being wound back, uncertainty and cautiousness remain — which is an understandable human response.

What we have experienced, and continue to work through, is something truly unique in terms of its overall size, reach and impact. The world grounded to an almost halt, and we were placed in unfamiliar and surreal territory.

What we do know, these changes have affected us on many levels, both temporarily and in some cases permanently. Our strengths and weaknesses, our opportunities and threats, and our values and priorities have been tested. And, with this, some things may revert back to normal, and others may not.

Although there have been many negatives from this event, perhaps one positive has been the opportunity to pause and reflect. By doing so, we have gained insights and learnt lessons about ourselves, which can be used to move forward in a positive direction.

From a habit-forming perspective, this event has disrupted many of our existing context cues and created a window of opportunity to make decisions and implement new intentions and goals (and form new desirable habits).

If we relate this back to an area of personal finance, over recent months, one area we have all likely become more aware of is our spending habits, especially in terms of our discretionary costs.

Social distancing, isolation and restrictions have impacted our mobility in several key areas (parks, residential, workplaces, transit stations, and retail and recreation – and, to a lesser extent, grocery and pharmacy).

Many of us have seen a reduction or loss of our earnings, (work and/or investment-related). Or, we have become more cautious with our spending, despite having not experienced a reduction or loss in our earnings.

These things have certainly impacted who we spend our money on, what we spend our money on, where we spend our money, when we spend our money, how we spend our money, and finally, why we spend our money.

For many of us, this event has brought the focus back around greater understanding and awareness of our existing spending on both obligatory and discretionary costs. It provides a platform from which to better distinguish (and balance) between our financial needs and our financial wants.

It also offers a greater appreciation of our earnings and spending, and that it’s possible to find joy (and balance) in things and experiences that cost money, and those that don’t.

In a nutshell, yes, these last few months have been difficult, however, this event has allowed us to gain insights, and learn lessons about ourselves. These insights and lessons can be used to move forward in a positive direction.

After reading this article, you may wish to reflect and ask us about how Forth Capital can help you with:

  • Your financial wellbeing.
  • Your financial needs and wants.
  • Your personal finances as a couple.
  • Your financial situation, goals and objectives.

If you have any questions regarding this article, please contact us.


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